If you own or manage a business, you’ve probably heard a lot about the importance of branding. Traditionally, companies establish their brand through advertising, customer service and interaction, and products and services themselves. However, one of the most powerful tools for establishing brand is often overlooked—your commercial space.
Creating an environment that reflects your brand is an intricate process achieved primarily through strategic interior design planning and execution. If you want your business to reach the widest audience possible and operate at its full potential, keep reading to see what our commercial design experts have to say about branding through design!
Why does your company’s brand matter?
In the business world, your brand is your identity. It is how you communicate who you are and what you value to your target customer base and, ultimately, convince them to choose you over someone else. Your company brand helps you connect with employees and customers alike, and build long-lasting relationships that translate into long-term profits.
Why is it important for your commercial space to represent your brand?
In order to establish yourself as a reliable, credible business, you want to give your customers and potential customers a cohesive brand experience between your marketing materials, products, services, and physical space. All of these components should communicate the same message about your goals, values, and the culture you promote.
The design elements that make up your commercial space, such as architecture, layout, graphics, lighting, décor, etc., all contribute to reinforcing this identity.
How can you effectively brand your commercial space?
There are two important aspects of your business to consider when implementing your brand through commercial design: your values as a company and how you want people to feel when they walk into your space. Think about the standards you promote to your audience and how you can incorporate them into your interior design.
Are you trying to build a reputation as an eco-friendly, energy-efficient corporation? Create your space using sustainable materials that live up to that brand. Do your products or services highlight the value of creativity and collaboration? Design your office with an open floor plan, plenty of shared spaces, and inspirational décor. Is your priority ensuring confidentiality and sensitivity for your clients? You’d be better off with closed off areas that offer enhanced privacy.
Create an atmosphere for your customers that reflects your style.
Do you want to be seen as more professional or laidback? Should people who walk into your space feel comforted? Energized? Inspired? Your answers to these questions should be what drives your interior design.
What are the benefits of branding your commercial space?
The biggest advantage a branded environment can offer your business is the power to make clients and customers want to be in your space. When you use interior design to connect with your audience, you help them understand who you are as a company and why you’re the best choice to provide what they need. By reflecting the values you market yourself, you build trust and confidence in your brand for the people who matter the most to your success.
In addition to expanding your reach with customers, a space that reflects your goals and values will be easier for your employees to work in and motivate them to work harder. A happier, more productive staff leads to faster company growth, better customer service, and more profits.
The key to building your brand into your commercial space is to work with an interior design team who is focused on YOU.
At Hudson & Crane, we use design to help you tell your story. When it comes to commercial interiors, that means using our skill, experience, and taste to curate a look that expresses your identity in a way that speaks to your ideal audience.
Contact our team of commercial interior designers today to find out more about how we can take your business to the next level!